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INTRODUCTION TO INFORMATION MARKETING

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What is Information Marketing? Information Marketing simply means creating and selling non-physical or digital Products that can be downloaded over the web/Internet.  Digital product is anything you can deliver to people online. Types Of Digital Products Examples of digital product are e-books, audio, video, website template, newsletter, whatsApp training. For several years before now, e-books are the only digital products that can be sold online but now there are several types of digital products format, e.g video tutorials, software products, add ons, smartphone apps, Google calendar, stock photos, templates, audio files etc. There are several options to choose from when deciding the format to make a digital product Most of the time it depends on your market research; here are some common examples: video tutorials, software products, add ons, smartphone apps, Google calendar stock photos, templates, kindle books, audio file, e-books etc. 1. Recipes / hotel plan - If you are in th...
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Payment Gateway And E Wallet

Payment Gateway: is  a service supplied by a payment service provider or a bank to accept credit card payments online. A payment gateway is used for verification of a credit card owner, who buys something from a merchant by processing card details – thus confirming the transaction isn’t fraudulent eg PayPal, Stripe,Skrill, Authorize.Net, paysatcks.etc E Wallet: these are used to store money at,as well as make transactions and payments if you have pre-transferred the required sum of money onto it. The financial and personal information is still stored within an e-wallet to make money operations swifter. Eg PayPal,  If you are not really good with technical stuff, you can use Google or YouTube to guide you on how to integrate your payment through this platforms.
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Selling Your Information/Digital Product

You can sell your product even before creating it by doing pre order which enable people to make payment for it  before the product is out. You can promote your digital product by using  a paid traffic like Instagram ads, Google ads, Facebook ads and  good WhatsApp tv that have a high conversion followers. Always make use of killers ads to get customer attention by speaking into their emotions and making them feel bad for not purchasing your product through words. You can also leverage free traffic to sell 100 times by asking more by offering people on your contact list valuable  free gift to help share your product on their social media platform which can also help increase sell. Promoting a product is very important, i advised  you use 40%  of your time to make the digital product and use 60% to promote the product. After making a sale on a digital product, you can improve the product by adding another value things to it and resell it to make more sales o...
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