MARKET RESEARCH ON INFORMATION MARKETING






How To Do Market Research
Market research is done to know the type of product to create which can help solve a particular problem and this can be done using Google trends. Google form to make enquires or social media platform to help you know what your audience are searching for online and how to create a solutions around it.  This is knowing the right audience for a particular product. It is the market research that will enable us to know the right information to market .eg if most of your audience are women on most of the social media platform and you write an ebook or any other digital product on problem peculiar to the woman like how to reduce weight which is most associated with woman but you target man as the buyer of your product, it is very sure that you will only make small sale or will never make any because you target the wrong audience with the right product. 

The product an information marketer must produce should be the one solving a particular problem because if the product is not solving problem there is no need for it. This is because people buy what solve their problem.

The right format to package our product will be determined by the type of the product you want to create either by using video, ebook, audio etc. for example a mentorship is best done using a video  You can get a killer title for your Product by using the Dan lok book 21 formulae headlines as a guide, since the title is one of the thing that motivate people to read more or pay attention to your product advertisement which later pursuade them that buy from you

You can get a killer design and fliers for your advertisement by using canva for smartphone users or Adobe Photoshop for computer user. but it is advisable to hire a graphics designer and pay him to do the work if you are not really good with the application or the program.

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